Want to own a Chiropractic Clinic?
The following post is from Dr. Ikram – A Chiropractor in Calgary and owner of Pro Health Chiropractic. Dr. Ikram discusses various needs and focus points of a chiropractic clinic business.
I am a chiropractor in Calgary, Alberta. It can be a tough business when you start out. There is a multitude of different types of chiropractors. I myself am a Sports Chiropractor. What this means is i do not just adjust people and work on back pain. It is a hybrid between physiotherapy and chiropractic medicine. In my case, I combine acupuncture, Soft tissue Therapies(Tens, Graston, Active Release, Radial shockwave, IMS and exercise rehab into all my treatments). I find this to be the highest standard of care that patients can get when choosing physical medicine for musculoskeletal pain.
The biggest mistake most chiropractors make is to treat there clinic to much like a business. They start to push supplements, orthotics, and want to make patients prepay for a “package” of treatments. It becomes all about making money and experiencing growth. Don’t get me wrong, these are great things, but the approach needs to be different. The emphasis needs to be put on helping people, being honest with people, learning about there lives, giving them your time and the highest standard of care. You need to be empathetic and not look at patients as cash machines. You have to treat patients like they are your family and make them comfortable in your clinic.
If you can focus on the patient not only will your patients be loyal to you, but they will get better much quicker, you will get more new patient referrals, you will make more money, and your business will grow. I do not know how else to put this without sounding arrogant, but I follow these rules and my patients love me, my business continues to grow, and I continue to make more money.